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Michael O'Leary: Turbulent Times for the Man Who Made Ryanair
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Penguin presents the audiobook edition of Michael O'Leary by Matt Cooper, read by Stephen Hogan.Â
September 2017. Ryanair cancels over 700,000 bookings, and its powerful PR juggernaut comes shuddering to a halt. For once, the airline's aggressive and flamboyant CEO, Michael O'Leary, is contrite and apologetic.Â
A month later Ryanair announces increased passenger traffic for October, year-on-year growth and increased profits. Its share price soars. For the moment, it appears, a fundamental shake-up of Europe's biggest airline is off the table. But questions remain about the causes of the debacle and O'Leary's role in it.Â
Michael O'Leary lifts the veil on the wildly successful and wildly controversial Ryanair CEO. Based on extensive research - including with close associates of O'Leary - the book examines O'Leary's personality, beliefs and obsessions and describes how these have moulded the business he runs. Written by a multi-award-winning journalist and broadcaster with a 30-year career covering business and current affairs, it is a fascinating insight into the business behind the man and the man behind the business.
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Audible Audiobook
Listening Length: 11 hours and 9 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Penguin Books Ltd
Audible.com Release Date: September 27, 2018
Whispersync for Voice: Ready
Language: English, English
ASIN: B07H4Z4B6P
Amazon Best Sellers Rank:
I bought this book because I was intrigued by O'Leary's outspoken controversial style, combined with Ryanair's success under his leadership. The first 60 pages jump around with no particular pattern, then around page 60 it settles into a more traditional chronological narrative which is much easier to follow. The focus is almost entirely on O'Leary's obsession with low costs, at the expense of everything else. It's probably accurate, but the one-dimensional characterization gets a little tiresome.O'Leary famously admired Herb Kelleher of Southwest Airlines, but there's almost no coverage of why O'Leary dismissed Southwest's emphasis on fun and customer satisfaction to focus solely on cost, and whether this was deliberate or accidental.If the author knows anything about aircraft or the airline business, it's not apparent here: this book is really all about personalities and little else.Finally, it's clearly written for the Irish market: there are many references to Irish politics and the terminology will be lost on many non-Irish readers.It may be worth reading for a glimpse into a highly visible larger-than-life personality, but don't expect to learn much about running a successful airline.
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