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The Strategic Designer: Tools & Techniques for Managing the Design Process By David Holston
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- Sales Rank: #546481 in Books
- Brand: HOW Design
- Published on: 2011-04-28
- Released on: 2011-04-28
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .82" w x 6.00" l, .90 pounds
- Binding: Paperback
- 304 pages
About the Author
With over 20 years experience in design management, David Holston has worked in a variety of organizations including higher education, fortune 50 companies and small start-ups. He served as a lead designer for General Electric, Martin Marietta and Lockheed Martin Services companies before becoming Senior Art Director at the Philadelphia advertising firm Signature Communications. Currently, Holston is the Director of Design at the nation's second largest university, The University of Texas at Austin, where he is responsible for the development and management of the university's brand positioning, brand identity and marketing communications.
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